Ahmedabad, India - India’s “Hitler” Store Owner Refuses To Change Name Of His Business

Ahmedabad, India - Despite an outcry from the 500-person Jewish community in Ahmedabad, Gujuarat, Rajesh Shah, who co-owns a men’s clothing store in the neighborhood named “Hitler”, has refused to change his store’s name, claiming he has already invested too much money in the branding of his business.

“None of the other people are complaining, only a few Jewish families. I have not hurt any sentiments of the majority Hindu community. If he did something in Germany, is that our concern?” Mr. Shah told the New York Times (http://nyti.ms/QXLRLo).

Mr. Shah contends that Hitler is a “good, catchy” name for his store, and said it adds to the mystique of his business and draws in curious costumers. “We have not written anything below the sign or on our cards to indicate what we sell to generate mystery. The customers who come in tell me they came in seeing the name,” he said.

He added that if the Jewish community is so offended by the store’s name, they should pay to re-name and market his business.